Carolina Herrera Q1 Campaign
Spring/Summer campaign for Good Girl fragrance line with new visual direction
Phase
Creative Development
Progress
8/12 tasks
Next Deadline
January 24
-53 days left
Team
4 members
Stefan Ilkovics, Maria Santos, Lucas Chen
Activity Timeline
Coffee chat with Maria
Stefan Ilkovics • 2026-01-16 at 10:30
Maria mentioned concerns about timeline for photoshoot. Might need to push internal review by 2 days to accommodate. Will discuss with Ana.
Creative Review with Brand Team
Stefan Ilkovics • 2026-01-15 at 14:00
Presented three creative directions for spring campaign. Team aligned on Direction A with modifications.
Decisions:
- Go with Direction A for hero visuals
- Revise tagline to be more inclusive
- Schedule photoshoot for Feb 5-7
Action Items:
- Refine moodboard by Friday
- Get photographer quotes
- Draft shot list
Stefan Ilkovics, Maria Santos, Lucas Chen, Brand Team
Approved: Hero visual direction
Lucas Chen • 2026-01-14 at 16:00
Brand team approved Direction A with sunset color palette. Green light to proceed with production.
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Tasks
Refine moodboard for Direction A
Get photographer quotes
Team
Stefan Ilkovics
Owner
Maria Santos
Team member
Lucas Chen
Team member
James Wilson
Team member